Wheelbase Privacy Policy
Last updated: 01/07/2026
Wheelbase Lakeland Ltd is the data controller for all digital content and services provided through wheelbase.mom and our physical stores. We are responsible for protecting your privacy. If you have any questions, you can contact us at info@wheelbase.mom.
When do we collect your personal information
We collect personal data when you:
- Create an account online or in store
- Place an order on our website or over the phone
- Buy a product in any of our stores
- Use our workshop services
- Engage with us on social media
- Contact us by email, phone or any other channel
- Enter competitions
- Join events, demo days or arranged rides
- Subscribe to our mailing list
- Apply for finance through V12 or PayPal Credit
- Visit our website, which uses cookies and analytics tools
- Visit our stores, where CCTV operates for security
What kind of personal data do we collect, and why do we collect it
We only collect the information we need to provide our services. This includes:
- Your name
- Your address
- Your phone number
- Your email address
- Your order history
- Your marketing preferences
- Your social media username if you contact us this way
- Technical data such as IP address, browser type, device type and pages visited
- Cookie data from your device
- Information about how you arrived at our website if referred by a third party
We collect this data to:
- Process and deliver your orders
- Provide workshop and in store services
- Manage finance applications through V12 and PayPal Credit
- Provide customer support
- Send service messages such as order updates, warranty information or recall notices
- Improve our website and digital services
- Protect our business and prevent fraud
- Send marketing emails if you have given consent
We will never collect more data than we need. We will never sell your personal information.
How do we share your personal data
We only share your data with trusted third parties when necessary. These include:
- Payment providers: Stripe, PayPal, PayPal Credit
- Finance provider: V12 Retail Finance
- Couriers: Royal Mail and DX
- Email marketing: Klaviyo
- Social media platforms: Meta
- Analytics providers: Google Analytics and Microsoft Clarity
- Customer data platforms: Ascend and Klaviyo
- Law enforcement when required for fraud or theft investigations
We only share the information needed for each service. We never sell your data.
How is your personal data secured
We take security seriously. Measures include:
- Secure https connections across our website
- No storage of card details
- PCI compliant payment providers
- Password protected systems with restricted access
- Secure hosting and encryption best practices
- Controlled access to customer accounts in store
- CCTV in stores for security
How do we contact you with marketing messages
We only send marketing emails if you have given consent. You can unsubscribe at any time using the link in any marketing email or by contacting info@wheelbase.mom.
Once you unsubscribe, we update our records so you no longer receive marketing messages.
How long do we retain your information
We keep your data only as long as necessary.
- Order history is kept indefinitely unless you ask us to remove it. This ensures we can support warranty and recall issues.
- Marketing data is kept while you remain subscribed.
- Finance and accounting records are kept as required by law.
Where is your data processed
Some of our service providers operate outside the UK and EEA. When data is transferred internationally, we ensure it is protected to UK GDPR standards using approved safeguards.
Your rights
You have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Request deletion of your data
- Request that we stop processing your data
- Withdraw consent for marketing
- Request transfer of your data to another provider
- Be informed about how your data is used
- Submit a complaint to the ICO
To exercise any of these rights, email info@wheelbase.mom.
Questions, complaints and contact
If you have any questions about this privacy policy or how we handle your data, you can contact us:
Email: info@wheelbase.mom
Phone: 01539 821443
Address: Mill Yard, Staveley, Cumbria, LA8 9LR